How Could a CTO Miss Product Requirement?

CTO is subject matter export in the new technology which his/er organization is developing.

For instance, a company is developing LIDAR for autonomous automotive or handheld electronic device.

The CTO is chief authority in that organization which can address any related concern or questions regarding LIDAR technology, which s/he should be.

However, when it comes to designing a particular feature for an autonomous automotive or handheld electronic device product line, there are subtle yet critical interconnectivity between these product adjacent features which are unknown to the subject matter LIDAR export.

LIDAR feature by itself does not fit and behave normally in the overall system or network of features in the autonomous automotive or handheld electronic device.

Simplest example to highlight this issue, yet it is not the only one there are many, is EMI and EMC.

Electromagnetic Interference and Electromagnetic Compatibility are a couple of requirements that apply to any commercial and government equipment.

It is not enough for the LIDAR works as a standalone, the LIDAR must work in the presence of adjacent electronics which could and does impact LIDAR performance.

Vice versa, the LIDAR and does impact other adjacent electronics when it is integrated in any system.

Does the CTO know about the EMI and EMC with the same level of expertise that s/he knows about LIDAR technology?

Most likely not.

Can EMI/EMC issues be handled when the LIDAR product to be integrated into the actual autonomous automotive or that handheld electronic device?

Definitely not, there are EMI/EMC requirements which should have been part of the LIDAR original design.

Can LIDAR be re-spun once these EMI/EMC systems’ blocker becomes known?

Yes, however the cost would be 10x more, if LIDAR is in development phase, and 100x if LIDAR is in production phase.

Decomposing system application requirement is a top-down process rather than bottoms up.

CTO building bottoms up, starting with the technology at hand and deriving into a product around their expertise, which typically fails.  As they miss key features that the end market end needs.  They are blind sided by their expertise and the technology they are developing.

The investor expectation is to have the product which they have been investing to materialize when they were promised to.  They typically don’t tolerate misses and would not invest additional fundings.

In this example, the cost and timeline impact typically design out that LIDAR for the intended product.

Consult with ORTENGA for your product requirements and definitions in your project.

 

Windowing

Digital Signal Processing, DSP allows to threat each sample of the data differently, by weighting a function. This process is also known as tapering the sample data or information.

The tapering occurs in the time domain and its dual equivalent in frequency is frequency selecting/deselecting, better known as filtering.

The smoother the tapering, the better unwanted performance in frequency domain.

In the other hand, the sharper the tapering, the better performance of the in band within the frequency domain.

It is a trade off between the wanted and unwanted signals treatment.   Tchebychev tapering is an optimum design.

Partner with ORTENGA for signal processing of your project.

 

Why Tesla is interested to Buy Nvidia?

Autonomous automotive relies on fusion of multi sensors; camera, lidar, and radar.

Nvidia is the leader in GPU with its applications in automotive and has established German automotive industry customers, besides Tesla.

Furthermore, Nvidia has clear understanding of the automotive industry future needs.

Nvidia has already established partnership with Qualcomm AI business sector for CPDA-Q design and development.

Buying Nvidia will allow Tesla to leap frog competitor automotive markets.

It is no surprise Tesla interest on Nvidia.

ORTENGA helps businesses to identify required technical features to realize their business goals.

 

V2X Connectivity

Vehicle to other vehicles, gNB, pedestrians, and traffic infrastructure is called V2X connectivity.

In addition to radar for navigation and situational awareness, Autonomous Automotive would require V2X for connectivity.

V2X uses terrestrial mobile communications to connect with other radios in the vicinity and beyond.

Road safety and reaching destination on time require various sensing and coordination between available traffic information and situational awareness.

ORTENGA helps businesses to identify required technical features to realize their business goals and realize the return of investment.

Vehicle to other vehicles, gNB, pedestrians, and traffic infrastructure is called V2X connectivity.

In addition to radar for navigation and situational awareness, Autonomous Automotive would require V2X for connectivity.

V2X uses terrestrial mobile communications to connect with other radios in the vicinity and beyond.

Road safety and reaching destination on time require various sensing and coordination between available traffic information and situational awareness.

ORTENGA helps businesses to identify required technical features to realize their business goals and realize the return of investment.

 

Patent Infringement

Many high-tech corporations have legal departments which handle filling, monitoring, and litigating patents infringement.

Their job is to assess and protect intellectual property, IP of that organization and sometime even buying key IPs so that they could stay in business.

This is where highly meticulous engineering who are tech-savvy as well as understand the legal terminology have a place at the table.

ORTENGA has been at that table and pursued patent infringement by helping our client to recover large sum.

This involved review and analyzing related patent and meticulously decomposing and parsing claims and preparing technical validation for every single claim and statement in the patent.

The patent could have ASIC, HW, FW, and/or SW implications which needs to be litigated.

ORTENGA helps businesses to identify required technical features to realize their business goals and realize the return of investment.

 

What is Digital Transformation?

With the advance of technology and high level of ASIC integrations, many multi billion-dollar corporations have either begun as SW company at creation or changed to SW company afterword.

The ASIC, HW, and FW supporting that SW platform are seen as commodity of the shelf.  Therefore, the margins for related ASIC, HW, and FW businesses are becoming razor thin.

This new business environment has pushed many businesses to specialize only on their core value propositions to maximize their margin.

On the other hand, the design and development of the ASIC and supporting HW and FW have become more sophisticated and requires multi-discipline advance engineering skills that don’t come by easily.

Originally some SW companies tried to design and develop their ASIC, HW, and FW, yet their patience and budgets dried up after a couple of years as these developments takes years with seasoned engineering teams and any shortcoming requires another costly spin both in dollars and time.

Even for successful design, silicon yield could become an issue and post-silicon development could be as costly as pre-silicon to eat up that margin even more.

All of the above technical constraints and shorter time to market for SW companies drive many companies to opt for either partnership or digital transformation.

In partnership business model, the SW companies look for synergy and adjacent skill sets and draw up contracts which benefit both parties involved.

In digital transformation business model, the SW companies look for each component separately at a different company and form a supplier consortium.  For this model to work, all interfaces must be accurately defined at the product conception.  This business model has yet to fully be implemented.

ORTENGA has seasoned engineering from SATCOM, radar, and mobile terrestrial radio communications industries in ASIC, HW, FW, and SW engineering disciplines.

 

Direction is More Important than Speed

In a fast-paced high-tech industry, some organization emphasize on speeding up the process to deliver a project on time.

On the surface, that natural tendency appears to be the correct way of approaching the project in hand, and time to time it may actually produce the minimum deliverable as intended.

But the root cause should be carefully investigated if it is occurring routinely for many projects.

Well planned project should have timeline for each milestone with some slack between them to allow for reasonable slip in delivery of critical milestones.

If each milestone is delivered on time and yet the project is behind then that points to the planning of the project.

If the planning changes along the execution more often that is also points to issue in driving the organization in the right direction to begin with.

And the correction requires major changes in scope which cause duplication and regrouping the involved teams.

ORTENGA has seasoned engineering from Autonomous Automotive, SATCOM, radar, Smart City, and Mobile Terrestrial Radio Communications System industries in ASIC, HW, FW, and SW engineering disciplines.

 

What is Digital Transformation?

With the advance of technology and high level of ASIC integrations, many multibillion-dollar corporations have either begun as SW company at creation or changed to SW company afterword.

The ASIC, HW, and FW supporting that SW platform are seen as commodity of the shelf.  Therefore, the margins for related ASIC, HW, and FW businesses are becoming razor thin.

This new business environment has pushed many businesses to specialize only on their core value propositions to maximize their margin.

On the other hand, the design and development of the ASIC and supporting HW and FW have become more sophisticated and requires multidiscipline advance engineering skills that don’t come by easily.

Originally some SW companies tried to design and develop their ASIC, HW, and FW, yet their patience and budgets dried up after a couple of years as these developments takes years with seasoned engineering teams and any shortcoming requires another costly spin both in dollars and time.

Even for successful design, silicon yield could become an issue and post-silicon development could be as costly as pre-silicon to eat up that margin even more.

All of the above technical constraints and shorter time to market for SW companies drive many companies to opt for either partnership or digital transformation.

In partnership business model, the SW companies look for synergy and adjacent skill sets and draw up contracts which benefit both parties involved.

In digital transformation business model, the SW companies look for each component separately at a different company and form a supplier consortium.  For this model to work, all interfaces must be accurately defined at the product conception.  This business model has yet to fully be implemented.

ORTENGA has seasoned engineering from SATCOM, radar, and mobile terrestrial radio communications industries in ASIC, HW, FW, and SW engineering disciplines.

 

3rd Industrial Wave

The combination of AI and wireless connectivity appear to have started the 3rd industrial wave.

With the advanced of wireless connectivity, we are connected to each other, source of information, and equipment via our handheld devices.

Furthermore, AI technology appears to find its way into our daily life, e.g., IT support, telephone routing and connection, reviewing and down-selecting resume, getting Dr appointment, processing insurance claims.

Future product definition requires both system level understanding and market trend analysis.

Decomposing business requirements in to technical requirements are critical before return of investment in any project.

ORTENGA helps businesses to identify required technical features to realize their business goals.

Partner ORTENGA to succeed in your design and product delivery to the market.