Technology-to-Market Mapping Assessment
Technology-to-Market Mapping Assessment
Have you mapped your technology’s core capabilities to a market that recognizes and pays for that value—or is that mapping still undefined?
This diagnostic assesses how much of the mapping between your technology’s core capabilities and a paying market has actually been completed—and identifies what stands between your technology and a market that recognizes and pays for its value.
26Questions
15 minTypical completion time
PersonalizedMapping score, barriers, and what is at stake
No confidential business or technical information required.
Tell us about your project
No technical details required. This helps ORTENGA contextualize your assessment results.
This assessment evaluates a single product. If one technology supports multiple product variants, complete the assessment separately for each product.
Building or nearing evaluation — market not yet contactedDeveloping, refining, or preparing the product and evidence, prior to any formal customer engagement.
In evaluation — engaging customers, with some early sales, but revenue has not yet reached a return on investmentReceiving real market signals, but RoI has not yet been achieved.
In the market — invested in marketing, with some sales, but revenue still hasn’t reached a return on investmentMarketing investment has produced some sales, but not the expected return.
In the market — in addition to marketing, invested in sales, with some deals closing, but revenue still hasn’t reached a return on investmentMarketing and sales investment have produced some deals, but not the expected return.
In the market — in addition to marketing and sales, supporting the product’s application, with some sales, but revenue still hasn’t reached a return on investmentMarketing, sales, and now application support have all been tried, but the expected return still hasn’t followed.
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Thank you for completing the ORTENGA Technology-to-Market Mapping Assessment.
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Assessment Complete
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What We Measured
The table below shows the completeness of your technology-to-market mapping across 5 categories, based on your responses. Complete categories indicate the work has been done and documented. Partial categories reflect work in progress. Incomplete categories represent gaps not yet addressed.
Technology-to-Market Mapping Gap Analysis
| Category | Status |
|---|
How We Identified Your Situation
What This Means for Your Project
Here is why:
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Product Concept to Core Technology Capabilities Mapping
Learn the methodology for connecting product concepts, core technical capabilities, system evidence, and a market that will pay for the resulting value.
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Discuss your assessment results, ask questions, and determine whether a more structured review would be useful.
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Request an ORTENGA Consultation
Submit your project context so ORTENGA can review your situation at the system level. ORTENGA will respond within one week with recommended next steps.
This request is reviewed by ORTENGA to determine whether your project is ready for system-level definition, Statement of Work development, or execution support. If the request is not aligned with ORTENGA’s scope, we will let you know.
Thank You
ORTENGA has received your consultation request and will review your project context and assessment results. We will reach out within one week with recommended next steps.
ORTENGA Technology-to-Market Mapping Assessment v1.4.3-secure